‘Devil Baby’ Scares New Yorkers In The Latest ‘Prankvertisement’

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To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers.

Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the sheets, scaring its victims.

Besides its blood curdling screams, the demonic baby also chased people around, spewed vomit, and ‘flipped the bird’ at the NYPD.

This brilliant ‘prankvertisement’, which has gone viral, was created by NYC-based viral marketing agency Thinkmodo. They previously created the ‘Telekinetic Coffee Shop Surprise’ prank last year.

What do you think of ‘prankvertisements’? Are they the new way to promote horror movies?

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