LAHORE – Coinciding with the wedding season, the third edition of PFDC Loreal Paris Bridal Week took place at newly refurbished Faletti’s Hotel – a centre of fashion activities three to four decades back.
The event showcased an array of designers for all the wedding sartorial needs. It’s a platform that endeavours to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2013-2014!
The day one kicked off with the top five designers HSY, Deena Rehman, EXIST, Elan and Sania Masktatiya along with a Loreal Professionnel hair trend show. Each designer represented his own distinct taste of glamour and couture and seemed to strike a chord with the eager onlookers. The show was choreographed by none other than the famous Hassan Shehryar Yasin (HSY). Make-up was done by the creative team at Maram & Aabroo, hair styling by TONI&GUY – Lahore with male models styled by Khawar Riaz. Over the last two years, PFDC Loreal Paris bridal week is offering the Pakistani bridal designers to show their talent and designs in a glamorous avatar.
The lounge and red carpet area was beautifully decorated. The black carpet was sponsored by Libas International Magazine Limited. The ramp was decorated with the golden and black tone which was totally going simple according to a bridal theme.
However, the beautiful models in stunning outfits of designers brought life to the event. The energy was electric amongst the crowd and it was the night full of glamour and beauty. People from different walks of life especially from the fashion industry attended the show. There were also top models, journalists and blogger at the event. The event PR was handled by Lotus Client Management & Public Relations.