Rihanna has always had a bit of a love-hate relationship with Instagram, which kind of explains why she took to Twitter (earlier this month) to announce that her new perfume Rogue Love is about to hit stores soon.

As the name suggests, it’s meant to evoke that heady feeling of falling in love. It does so with a mix of floral and citrus notes, with hints of berries, amber and vanilla – and it’s packaged in a rose gold bottle (of course).

The sensual black-and-white campaign is courtesy Mario Sorrenti, and it neatly captures her undercut (which we totally want right now).

Lucky for us, the perfume is now available at Macy’s.

Oh, and in other RiRi news: she teased a song on Instagram a few hours ago. Wonder if it’s for the campaign or the new album she’s rumoured to be working on?


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