B.C. Premier Christy Clark has confirmed the province will spend $9.5 million to host the first-ever Times of India Film Awards at BC Place in Vancouver this April. Rumors about announcement had been circulating since last week, but on Tuesday morning Clark announced events linked to the awards will be held across metro Vancouver from April 4 to 6. Clark said hundreds of millions of people are expected to watch the Bollywood awards on television, along with added exposure in the various publications of the Times Group. “This is a tremendous economic opportunity for British Columbia to reach new markets — one that we will take advantage of,” said Clark. The government will spend an additional $1.5 million to host a B.C.–India business forum and other trade events during the awards. Altogether the events are expected to generate between $13 million and $18 million in spending in B.C., said Clark.
Feb 04, 2013